International patients are already searching. Make sure it's your clinic they find.
More than 30,000 IVF and assisted reproduction cycles in Spain each year are for patients who travel from abroad, almost twice as many as in 2019. That demand already exists and keeps growing; Fertela builds and runs the system that lets your clinic capture it. We partner with only one clinic per source market.
Source: Registro Nacional de Actividad – Registro SEF (Sociedad Española de Fertilidad), Informe Estadístico de Técnicas de Reproducción Asistida, 2019–2023.
Book Your Source Market Review Or write to hello@fertela.agency.Who we are
A Barcelona-based, internationally focused patient-acquisition agency for private fertility clinics across Spain. We bring international patients already searching for treatment in Spain to your clinic.
How we partner
A small number of clinic partnerships at a time: one clinic partner per international source market. No percentage of your ad spend, so no incentive to inflate it. And we measure what your clinic actually banks: consultations that happen, not leads delivered.
Our principles
Fertility care is one of the most emotionally complex, financially significant decisions in medicine. We market accordingly: honest claims, no pressure, no trading on hope, and patient privacy as a design requirement. Ethics come first.
How we work
Three principles behind our system.
Built in the source market
Campaigns researched, written, and run in the patient's home market and language, built around the questions international patients actually ask.
Your accounts, your data
Campaigns run in your ad accounts; enquiries land in your systems. Patient data stays inside the clinic. Fertela never needs to hold it.
Compliance as architecture
GDPR Article 9, Spanish publicidad sanitaria rules, and source market ad codes are constraints we design around, not fix later.
Why fertility marketing is different
Fundamentally distinct from generic healthcare marketing. Six realities we build around:
Long consideration cycles
International patients are often years into their fertility journey, and months into comparing clinics abroad, by the time a first enquiry reaches you. Campaigns built for instant conversion misread the decision process.
The multi-cycle reality
Treatment often takes more than one cycle. Honest communication respects that journey from the beginning.
Success rates, handled with care
Success rates are easy to misuse and widely misunderstood. We treat them the way patients and regulators deserve: precisely, in context, or not at all.
Regulated channels
Health advertising rules meet platform limits: Google and Meta both restrict how fertility audiences can be reached. We design within the rules, not around them.
Diverse patient journeys
International patients are far more than heterosexual couples: solo mothers by choice, same-sex couples, patients priced or aged out of their home systems. Each path shapes the message we write.
The cross-border layer
Language, cost transparency, travel logistics, and legal differences between home and destination shape every decision. Localisation is the foundation.
Start with a source market review
A 30-minute conversation, not a pitch. You leave knowing three things: where your international enquiries come from today, which source market holds the most uncaptured demand for your treatment mix (France, Italy, Germany, UK, Ireland, etc.), and what compliant capture would take. Yours to keep, whether or not we work together.
Working together
Built to deliver consultations, not add workload.
Review
We map your current international mix against live source market demand.
Build
Campaigns, landing environment, and tracking: built in your accounts, with your medical sign-off on every patient-facing word.
Run
We operate the system end to end and report in plain numbers.
What we need from your clinic
- A named coordinator for patient enquiry handling
- Medical and brand sign-off on all patient-facing copy
- Access to your ad and analytics accounts. We build in yours, not ours, and we set them up for you if you don't have them
You're a good fit if
- You run a private fertility clinic in Spain
- You have an international department, or the intent to build one
- You have capacity for more first consultations in the months ahead
Who's behind Fertela
Fertela is founded and run by Andrew O'Leary, Ph.D.
A medical scientist with a decade across academic research, pharma R&D, strategy, and competitive intelligence for global pharmaceutical companies.
Irish native. Based in Barcelona.
Want more international patients?
A short conversation about where your international patients come from today, and where they could come from next. No deck, no obligation.